Social Media Toolkit

National Gun Violence Survivors Week
is February 1-7, 2023

Primary Campaign Hashtag: #GVSurvivorsWeek

Landing Page: MomentsThatSurvive.org/ngvsw 

Twitter Handbook: https://bit.ly/2To6f6A

Twitter Tutorial: https://bit.ly/twitter-7taps

Trainings

• Photo Basics: Join us on Thursday, January 19, 2023 at 8:30pm ET for the latest training on how to effectively use imagery to elevate survivors’ experiences and demonstrate our work in the movement to end gun violence.
• How to harness the power of your personal social network to effect change: Grassroots Relational Organizing: Join us on Wednesday, January 25, 2023 at 8:30pm ET for our new training about utilizing all your communication networks to make a real impact in the movement to end gun violence. This training will be offered simultaneously in both English and Spanish!

Best Practices

• Personalize your tweets by adding details about yourself to the sample; your social media is most powerful when it reflects your own, unique voice.
• Always include #GVSurvivorsWeek in your tweets to add it to the online conversation.
• Tag @Everytown in all of your tweets and @MomsDemand when possible.
• Mention your CITY & STATE — this helps to show the geographic diversity of the movement!

Sample Tweets

[STATE] @MomsDemand volunteers have gathered to listen to survivors share their stories for National Gun Violence Survivors Week.

Visit MomentsThatSurvive.org/NGVSW to read the stories that put a face on America’s gun violence crisis. #GVSurvivorsWeek @Everytown

[INSERT PICS FROM EVENT]

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By early February, more Americans are killed with guns than are killed in other high-income nations in an entire year.

During National Gun Violence Survivors Week, read survivors’ stories and share your own at MomentsThatSurvive.org/NGVSW. #GVSurvivorsWeek @Everytown

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This National Gun Violence Survivors Week, I’m uplifting the stories of survivors who live with the impact of gun violence every single day.

As a @MomsDemand volunteer, I’m sharing [NAME’S] story, from right here in [STATE]. #GVSurvivorsWeek

[INSERT MOMENTS THAT SURVIVE STORY LINK]