Social Media Toolkit

National Gun Violence Survivors Week
is January 22-26, 2024

Primary Campaign Hashtag: #GVSurvivorsWeek

Landing Page: MomentsThatSurvive.org/ngvsw 

Toolkit for Survivors: https://bit.ly/2024-ngvsw-survivors

Training

• #MomsAreEverywhere Grassroots Social Media Team Meeting: Join us for the first meeting of 2024 with our expanded grassroots social media team on Tuesday, January 16 at 8:30pm ET! This is a group for anyone on any social media platform. RSVP
• Social Media Basics: Join social media experts on Thursday, January 18th at 8:30pm ET to learn about navigating various social media platforms, and how to best share your message with different groups in your network. RSVP

Best Practices

• Personalize your social media posts; your social media is most powerful when it reflects your own, unique voice.
• Include #GVSurvivorsWeek in your posts to participate in the online conversation.
• Tag @Everytown and @MomsDemand when possible in all of your posts when on Instagram, Threads, and X.

Example Language

[STATE] @MomsDemand volunteers have gathered to listen to survivors share their stories for National Gun Violence Survivors Week.

Visit MomentsThatSurvive.org/NGVSW to read the stories that put a face on America’s gun violence crisis. #GVSurvivorsWeek @Everytown

[INSERT PICS FROM EVENT]

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By early February, more Americans are killed with guns than are killed in other high-income nations in an entire year.

During National Gun Violence Survivors Week, read survivors’ stories and share your own at MomentsThatSurvive.org/NGVSW. #GVSurvivorsWeek @Everytown

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This National Gun Violence Survivors Week, I’m uplifting the stories of survivors who live with the impact of gun violence every single day.

As a @MomsDemand volunteer, I’m sharing [NAME’S] story, from right here in [STATE]. #GVSurvivorsWeek

[INSERT MOMENTS THAT SURVIVE STORY LINK]